Hong Kong-based watchmaker Anicorn, which has also previously done other video game-related collaborations such as with Kojima Productions, has announced that they are releasing a line of premium watches priced at USD $800, themed after the beloved console known as the Sega Genesis in North America and Sega Mega Drive elsewhere.

Fittingly, the watch will be available in three models: The NA Sega Genesis, JP Sega Mega Drive, and EU Sega Mega Drive.

Also see: Mega Drive Mini & Mega Drive Tower Mini – Hardware Review


The watches will go on sale at 9 AM EST on 5 December 2023. The Genesis version will only be available in North and South America, while the two Mega Drive versions will only be available outside of North and South America.

The press release from Anicorn follows below:


SEGA x ANICORN WATCHES – Mega Drive/Genesis Watch (Limited Edition)

ANICORN partners with SEGA to pay homage to a gaming legend, the SEGA Mega Drive/Genesis, by introducing a trio of exquisitely designed timepieces that draw inspiration from the iconic console’s design.

A Legend Revisited
The SEGA Mega Drive, initially released in 1988 to a modest reception in the Japanese market, soon emerged as a global phenomenon. By 1992, the Mega Drive – renamed Genesis for the North American market – had overtaken its competitors to become the best-selling video game console worldwide, selling nearly 40 million units in its lifetime. This revolutionary console marked a turning point, bringing the thrilling arcade experience into the homes of millions.

A Design Ahead of Its Time
The Mega Drive’s industrial design was a paradigm shift in the gaming industry. It departed from the conventional boxy, toy-like console designs of its time.
Instead, it fused cutting-edge 1980s hi-fi aesthetics with typographic motifs inspired by performance sports cars. SEGA’s intent was clear: the Mega Drive epitomized processing power, performance, and style.
This bold and confident attitude was not only reflected in the console’s form but also in its library of games. Titles like Sonic the Hedgehog, Streets of Rage, The Revenge of Shinobi, Comix Zone, Dynamite Headdy, and Ristar captured the essence of state-of-the-art audiovisual innovation and the undeniable energy of the arcade experience.


Case, Top Cover
The timepieces take inspiration from the iconic SEGA Mega Drive / Genesis console’s retro design to create a watch case and cover design that embodies the spirit of gaming nostalgia. Capturing the essence of the SEGA Mega Drive / Genesis console, allowing wearers to carry a piece of gaming history on their wrists.

The retro pixel font aims at evoking a sense of nostalgia and paying tribute to the 16-bit era of graphics. The 16-bit resolution refers to the graphical capabilities of early video
game consoles from the 1980s and 1990s.
By incorporating this pixelated typography on the timepiece, it creates a visual connection to the era of retro gaming and computer graphics, appealing to individuals who have fond memories of playing games on consoles like the SEGA Mega Drive / Genesis.

Case back and Leather Strap
The timepiece proudly showcases the iconic logo of the SEGA MegaDrive/Genesis console, tastefully embossed on its premium leather strap. Additionally, the logo is elegantly
printed on the exhibition caseback, allowing enthusiasts to admire and reminisce about the gaming heritage that the SEGA MegaDrive/Genesis represents.
This thoughtful incorporation of the logo serves as a constant reminder of the console’s influential role in gaming history, making a cherished timepiece for both gaming aficionados and watch enthusiasts.

The timepiece is presented in a “console” box which contains a metal numbered plate with an individual number and a tailored booklet of the legendary console.

Why the SEGA Mega Drive/Genesis Watch is a must-have item for every gamer

A Time Machine to the 16-Bit Era:
For gamers who grew up with the SEGA Mega Drive/Genesis, this watch is more than an accessory; it is a time machine.
It instantly transports you back to the 16-bit era, evoking memories of late-night gaming sessions, fierce rivalries, and unforgettable adventures.

Embrace Gaming’s Cultural Phenomenon:
The SEGA Mega Drive/Genesis is not just a gaming console; it is a cultural phenomenon. This watch allows you to embrace and carry that cultural impact with you everyday, turning it into a daily reminder of your gaming passion.


About SEGA® Europe Limited:
SEGA® Europe Limited is the European Distribution arm of Tokyo, Japan-based SEGA CORPORATION, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Interactive Entertainment Europe. SEGA wholly owns the video game development studios Two Point Studios, Creative Assembly, Relic Entertainment, Amplitude Studios, Sports Interactive and HARDlight. SEGA Europe’s website is located at

Instagram: @sega
Facebook: @SEGA
Twitter: @SEGA
TikTok: @SEGA_West

Anicorn Watches
ANICORN Watches is the Hong Kong based independent watchmaker and design company, designing watches beyond ordinary approaches. ANICORN never stops bringing in new
inspirations and is keen on collaborating with creators with different minds, exploring the possibilities of time. ANICORN is also known for its extensive collaborations with varies brands/artists/designers, including NASA, Kojima Productions, Daniel Arsham and so fore to create timepieces with different perspectives.

Instagram: @anicornwatches
Facebook: @anicornwatches
Twitter: @anicorn_watches
Official Website:




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